Nielsen ratings software

Most of our knowledge and data comes directly from people like you. We rely on real people to understand how audiences watch TV, stream and listen to music and podcasts. To measure all of this, we ask people to be part of our panels. A panel is a small group that has the same traits like race, gender, etc. Nielsen Families are people who allow us to measure what they watch on TV and listen to on the radio. We take what we learn from them and produce the ratings.

Next, within that selected county, a group of block areas are chosen. Specially selected homes within that block area are then contacted to become Nielsen Families. Information about who watches and listens to content, like music and TV shows, is used to get the Nielsen ratings.

Ratings help people who work in TV, radio, and advertising understand how their content is performing—this can be anything from a network comedy to a podcast to a news segment during a given time. A rating is the percentage of a specific population that watched or listened to a piece of content or ad.

Nielsen measures live content, on-demand, and DVR and streamed content. This includes basically anything that comes through your TV or radio, as well as much of what comes through other types of devices like your smartphone. Our measurement devices pick up audio codes in content to know what is being viewed and listened to. We collect the data securely, then use a combination of science and statistics to get the ratings.

Nielsen ratings only show viewing and listening behaviors that we measure, but reviews are opinions and can come from anyone. Becoming a Nielsen Family is a chance to have your voice heard and represent your community.

And you belong to an important group—there are tens of thousands of Nielsen Families across the U. How do Nielsen panels work? Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel. Discover the top video games Americans are looking to buy next and the top ranked video games across the worldwide digital games market. Top Our team combines data from across Nielsen, including our industry-standard audience measurement and our industry-leading content metadata.

We enrich that data and produce a wealth of metrics and insights that our clients depend on to improve the quality of their content. Our team is small, diverse, agile, and committed to shipping new capabilities aggressively. We are highly collaborative and you will work directly with product owners, data engineers, UX engineers, and designers to create the best possible product.

Nielsen is a one hundred year old company that is even more relevant today. Nielsen is committed to hiring and retaining a diverse workforce. Nielsen passes both of those checks. I went through the entire sign-up process for this review, including installing the app on two devices. It took me just 15 minutes. Note : For this or any of the other money-making apps you might use, I suggest signing up with a secondary email address.

This keeps your regular email account from being cluttered up, as some sites are a little heavy-handed with their email outreach and others sell email addresses to third parties.

Some people are understandably wary about allowing an app to harvest their data. However, the app does collect the names and birth dates of the members of your household. This is to identify your demographic profile and household composition, as some demographics and living situations are more sought after by brands than others. The app also collects the date, time and length of phone calls — but not the numbers you call or the numbers you receive calls from. To be frank, Nielsen collects a lot less data than many other websites and services you probably use on a regular basis.

One example is Facebook, which has come under fire for mining your personal details to help its advertisers market to you effectively. You can learn more about what information websites collect — and how to better protect your privacy — in this report from investigative journalist Aaron Sankin.

If a service has an unreasonably high minimum withdrawal amount, you might never see a dime and end up handing over your data for free. Nielsen uses a points-based reward system for people who install the app on mobile devices. Users accumulate points, which can be redeemed for gift cards to retailers like Amazon, Target, and Starbucks. You can keep track of your points on your profile page. There is unfortunately no option for cash via PayPal, but you can always use a site like Raise to sell your gift cards.

Of course, there must be some activity on the devices you register. Otherwise, there is no data for the app to collect. You can also install the app on a laptop or desktop computer, but the payout is a little less tantalizing.